DENTISTS IN THE NEW WORLD
Learn from the best to wow your patients and thrive in uncertain times!
In partnership with

A new world is emerging
COVID disrupted high-contact industries like dentistry and its psychological and economic impact is yet to be seen.
We live in an emerging new world, where two trends are invisibly shifting dentistry: the constant uncertainty, triggering fear and financial and psychological insecurity in patients, and the awakening of more people than ever before for better self care and higher quality of life.
Patients becoming more sensitive

These two trends, along with the fast access to information about anything at any time, make patients more sensitive, sometimes unpredictable in their choices and with more sophisticated requirements of dental services.
Clinical work will no longer be enough

That's why in this emerging new world traditional clinical work will no longer be enough. For dental practices to survive and thrive excellence in both clinical results and patient experience where the whole person is seen, heard and understood will no longer be 'nice to have'.
It will be a 'must have'.
Dentists' role is shifting

This also redefines the role of dentists in the new world - from dental health guardians to catalysts of greater self care, inspiring confidence in patients to face challenges and own their future in the new world with a smile.
New mindset and strategies are needed to navigate uncertainty

This will require of every dentist a new mindset and strategies so as to bring her or his best self to clinical work, create a wow patient experience and thrive like an Olympic athlete under pressure. This ensures psychological and also financial stability of the practice even in economic turbulence.
The initiative "Dentists in the New World" in Bulgaria
Learn from the best on the planet
the mindset and strategies to wow your patients and thrive in uncertain times
This initiative aims to equip Bulgarian dentists with the mindset and the strategies of world renowned dentists, Bulgarian Olympic athletes, people who have achieved exceptional results in the midst of adversity and local dentists striving for excellence in order to not merely survive, but to thrive in the next 10 years of economic recovery.

MINDSET MASTERCLASS
Use adversity as a 'fuel' for exceptional results in your work and life
It's not important how bad a situation or a crisis is, but how you react to it. That makes the difference between merely surviving and thriving as a dental practice in a turbulent new world.
To thrive traditional clinical work, cutting costs and hunkering down is no longer enough. It requires resilient way of thinking that helps you find new opportunities and new solutions to the challenges so as to come out stronger on the other side of the turbulence.
To equip yourself with the mindset of world renowned dentists and Olympic athletes to help you use adversity as a fuel, book:
Mindset Masterclass
Investment: TBD
Includes:
- 30 min free session on Facebook and Youtube
- Modeling successful mindset

STRATEGIES MASTERCLASS
3 game changing steps to wow your patients and thrive in uncertainty
If you do what you've always done with your practice - with your patients, team, finances, etc. you'll get what you've always gotten.
Save years of expensive trial and error and learn concrete proven strategies from some of the best clinicians on the planet how to run a sustainable practice - how to wow your patients and achieve sustainable profitable growth. Get a first hand insider look how to thrive under pressure from Olympic champions. This will be the game changing factor that will differentiate the most successful practices from the rest.
To run your practice as never before, book: Strategy Masterclass.
Investment: TBD
Includes:
- 1:30 h session with world class mentor
- 1+1 h for building your implementation plan.
Meet Your Mentors








Meet your hosts
Irina and Peter are executive coaches, consultants and facilitators on sustainable management in Bulgaria since 2006. For their pioneering work they have been acknowledged with some of the highest recognitions globally.
In the dental industry in Bulgaria they are the first to raise the conversation about 'wow' patient experience and sustainable profitable growth of dental practices at Sofia Dental Meeting and the Bulgarian Dental Union Annual Congress and have helped small dental offices and some of the leading clinics in Bulgaria to do that and serve their patients at the next level.
As a former Diplomatic correspondent Irina has interviewed numerous EU and US officials and dignitaries, including Sen. John McCain, former U.S. presidential candidate, and Steve Forbes, owner and Editor-in-Chief of Forbes magazine.
